You know your city better than anyone else
Join us to get you discovered, and paid for it.
WHAT IS WEST
You tell us where to go, we'll get you found.
WEST is a travel, food and culture platform where locals share their fave spots and hidden gems, helping travellers live like a local.
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As an Ambassador, you're connected with brands, paid partnerships, training sessions, and a community that supports you.
Community
Join a growing network of 500+ strong Ambassadors and get discovered with content you've already created.
Partnerships
Earn $45 for every business that signs up through your code and get connected with brand partners.
Events
Attend events and activations to help you create content and stay up to date.
Training
Sessions and resources to help you create better content and grow with confidence.
WHAT MAKES WEST DIFFERENT
No tourist traps. No repeats of the same five spots. Just the places you'd actually tell a friend about. WEST lets you live like a local. Every Ambassador application is reviewed, so it stays that way.
BECOME AN AMBASSADOR
You bring the hidden gems. We bring the spotlight.
01
Download & apply​
​Create your account and tell us a bit about you.
02
Get reviewed
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If approved, we'll be in touch and set up your own referral code.
03
Start creating​
Share your favourite spots, your way, and let it live on.
WAYS TO WORK WITH US
ORGANIC​​
Get discovered​
Your content lives on in the WEST App, long after the 72-hour scroll. People can find you, save your itineraries and follow your socials.
REPURPOSE
Grow your audience
Turn your social posts into WEST itineraries. Your followers get one easy place to find your picks and your existing content reaches a whole new audience.
PAID
Get partnered
Paid WEST campaigns, exclusive brand partnerships and support across our social channels. Keen to collaborate? Email us.
REFERRALS
Get rewarded​
Earn $45 for every business that signs up through your code and get connected with brand partners.
"A local voice that can guide you to local hidden gems and experiences."
WHAT IT MEANS TO BE A WEST AMBASSADOR
Who can become a WEST Ambassador?
Anyone who loves their local area and likes sharing it. Followers don't matter here. A genuine local voice does.
Do you work with paid partnerships?
Absolutely. We work closely with our Ambassadors to help them grow, with paid campaigns, brand partner introductions, and support across WEST's social channels. If you're keen to collaborate, email us.
How does the referral reward work?
Love a spot? Help it get discovered. Every business that joins the WEST App with your unique code earns you $45.
Can I upload content I've already made?
Yes, please do. Your existing photos can go straight onto your profile, and the more you share, the more discoverable you become.
How long does approval take?
Usually 24 to 48 hours. Applying takes a few minutes in the app, and we'll email you as soon as you're in.
Where do I need to be based?
Anywhere in Australia. The WEST App is nationwide, so your corner of the map counts.